How Destination Management Organizations Can Make Tourism More Accessible for Everyone
27.11.2017ArticleImagine a future in which all travellers may travel with ease and dignity, regardless of their age, health, or physical capabilities. Thanks to Destination Management Organisations (DMOs), who are spearheading reform in the travel and tourism sector, this vision is becoming a reality. DMOs are expanding their appeal and opening up new business prospects by emphasising accessibility and inclusion.
The Significance of Accessibility in Travel
Everyone, including those with impairments, may fully engage in travel experiences thanks to accessibility in tourism. Global research indicates that 1 billion people, or 15% of the world's population, live with impairments. Half of Slovenia's 8% of people with disabilities travel each year. In England alone, people with impairments spend an average of £210 per trip, more than the typical traveler.
DMOs' Function in Developing Inclusive Travel Destinations
DMOs have a crucial role in influencing accessible travel. They oversee everything from infrastructure and attractions to marketing and employee training as the primary coordinators of a destination's tourism ecosystem. Beyond merely organising, they play a key role in promoting inclusivity by making sure that travel-related goods and services are accessible and useful to everyone.
Important Research and Case Study Findings
- In the EU, 138.6 million people have access needs, with 783 million trips taken in 2012.
- 70% of surveyed websites offer information on accessible tourism—but rarely use it in marketing.
- Over 80% of tourists say they’ll return if their accessibility needs are met.
- Despite these opportunities, barriers remain: lack of trained personnel, poor information systems, and insufficient infrastructure.
DMOs should lead by example by developing accessible tourism policies, training staff, and promoting inclusive marketing strategies. As Chris Veitch notes, "The key for success... is to see the customer, not the disability." By doing so, destinations can attract more visitors, boost local economies, and create a truly inclusive tourism experience.
Accessible tourism isn’t just about compliance—it's a smart business move that enhances customer satisfaction, supports local economies, and reflects a modern, inclusive worldview. With the right leadership from DMOs, tourism can become a space where everyone belongs.